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TAG Heuer Autavia. Are you looking for help? Find a store. Customer care. Contact us. Previous Products Next Products. At the time, he was just 20 years old. The son of a shoe maker, he had started his apprenticeship as watchmaker at the age of Edouard Heuer in Above and below, the US patent granted to Heuer in Heuer's first wrist chronographs featuring a silver case, enamelled dial and luminous hands - The Mikrograph - Heuer advertising - This pilot chronograph will be the inspiration for the Targa Florio model.
Another Heuer chronographs from the s. As Heuer fans will notice, its case shape served as the inspiration for the Monza model launched in An example of Heuer s column-wheel chronograph. At 38 mm of diameter this was considered pretty large at the time - Courtesy of Amsterdam Watch Company. Heuer Advertising showing a Heuer triple calendar chronograph - circa His first watchmaking workshop was located in St-Imier, in the Swiss Jura region.
The company soon built a reputation for quality workmanship and precision timekeeping. That, coupled with a series of technical innovations dating to the s, led the company to become a specialist in the field of timing sporting events.
In , the brand launched the Autavia , the first dashboard stopwatch for race cars. Other more famous developments receive individual attention below. The affinity with precision timekeeping in sports, and with automobile racing in particular, continues to this day.
Back in the days when good engineering trumped marketing concerns, movement designers sought to develop calibers with fewer moving parts, to make them more reliable and easier to service. In , Edouard Heuer developed and patented the oscillating pinion, which simplified the chronograph. This construction is still used by major movement manufacturers today. In a nutshell, the pinion couples and decouples the chronograph, or stopwatch, mechanism and the regular timekeeping gear train that powers it.
The pinion replaced a more complex system, simplifying manufacturing, assembly, adjustment, and service, all while delivering excellent timekeeping and reliability. This development allowed more mechanical chronographs to be produced at a lower cost, which sounds like a win all the way around.
Another major technical achievement came in , when Charles-Auguste Heuer launched the original Mikrograph. When you think of mechanical watches in space, you think of, well, not TAG Heuer.
But you should, because as it turns out, Heuer was the first Swiss watch in space. In May, , President John F. Kennedy announced his goal of landing a man on the moon and returning him safely to Earth by the end of the decade. The first step toward that goal was to put a man into orbit. Glenn orbited the Earth three times wearing a Heuer A stopwatch on his wrist, on top of his spacesuit, held in place by a custom-made elastic strap.
The watch served as the mission back-up timer, and it was used in space. Jack Heuer suggested the name shortly after taking control of the company from his uncle more on this below. The name comes from the Carrera Panamericana, a dangerous race run on public roads in Mexico from to Jack Heuer wanted to create a watch for race car drivers. It had to be perfectly legible and tough enough to withstand the vibrations drivers experience during a race. The result is a watch that has achieved cult status.
Wearing one now. Looking forward in having a companion on my wrist to guide me in the sport of diving. Graphite black.
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