Read more about some of our skin science breakthroughs below. In , Olay Total Effects was the first mass skincare range to introduce the powerful anti-ageing ingredient Niacinamide , also known as Vitamin B3, which is proven to strengthen the skin barrier and to help restore a youthful skin appearance.
A great anti-ageing multi-tasker, Niacinamide helps overcome visible signs of skin ageing such as tone, texture, enlarged pores , dark spots , dryness , and loss of radiance and firmness.
Back in the 90s, it was very much a brand that was aimed at ladies of a certain age who were keen to achieve younger-looking skin.
Remember this 'Nick thought we were sisters' advert from ? However, with the name change there has also come a change in its target audience, especially in more recent years. Think of them as entry-level Olay products. Olay is said to have had its roots in South Africa about 60 years ago, when Graham Wulff, a former Unilever chemist, formulated a pink moisturizing lotion and called it Oil of Olay.
It is now known in most places simply as Olay, but in some European countries, including Germany and Italy, it is marketed as Olaz. Today's Top News Rescuers race against time for quake victims Telecom workers restore links Coal mine blast kills 18 in Jilin Intl scholarship puts China on the map More bird flu patients discharged Gold loses sheen, but still a safe bet US 'turns blind eye to human rights' Telecom workers restore links.
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