And of course, apps that solicit, promote, or encourage criminal or clearly reckless behavior will be rejected. More particularly:. Health, fitness, and medical data are especially sensitive and apps in this space have some additional rules to make sure customer privacy is protected:.
Apps intended primarily for kids should not include third-party analytics or third-party advertising. In limited cases, third-party analytics and third-party advertising may be permitted provided that the services adhere to the same terms set forth in Guideline 1. Moreover, apps in the Kids Category or those that collect, transmit, or have the capability to share personal information e. As a reminder, Guideline 2. Apps not in the Kids Category cannot include any terms in app name, subtitle, icon, screenshots or description that imply the main audience for the app is children.
Use Location services in your app only when it is directly relevant to the features and services provided by the app. Ensure that you notify and obtain consent before collecting, transmitting, or using location data. If your app uses location services, be sure to explain the purpose in your app; refer to the Human Interface Guidelines for best practices for doing so.
Make sure your app only includes content that you created or that you have a license to use. If you believe your intellectual property has been infringed by another developer on the App Store, submit a claim via our web form.
Laws differ in different countries, but at the very least, make sure to avoid the following common errors:. Gaming, gambling, and lotteries can be tricky to manage and tend to be one of the most regulated offerings on the App Store. Some things to keep in mind:. You must make a clear declaration of what user data will be collected and how it will be used on an app screen prior to any user action to purchase or otherwise use the service.
Apps offering VPN services may not sell, use, or disclose to third parties any data for any purpose, and must commit to this in their privacy policy. VPN apps must not violate local laws, and if you choose to make your VPN app available in a territory that requires a VPN license, you must provide your license information in the App Review Notes field. Apps that do not comply with this guideline will be removed from the App Store and you may be removed from the Apple Developer Program.
Such apps may only be offered by commercial enterprises, educational institutions, or government agencies, and in limited cases, companies using MDM for parental control services or device security. MDM apps must not violate any applicable laws. Apps offering MDM services may not sell, use, or disclose to third parties any data for any purpose, and must commit to this in their privacy policy.
Apps offering configuration profiles must also adhere to these requirements. Please treat everyone with respect, whether in your responses to App Store reviews, customer support requests, or when communicating with Apple, including your responses in Resolution Center.
Repeated manipulative or misleading behavior or other fraudulent conduct will lead to your removal from the Apple Developer Program. Apps should never prey on users or attempt to rip off customers, trick them into making unwanted purchases, force them to share unnecessary data, raise prices in a tricky manner, charge for features or content that are not delivered, or engage in any other manipulative practices within or outside of the app.
Your Developer Program account will be terminated if you engage in activities or actions that are not in accordance with the Developer Code of Conduct. To restore your account, you may provide a written statement detailing the improvements you plan to make. If your plan is approved by Apple and we confirm the changes have been made, your account may be restored.
App Store customer reviews can be an integral part of the app experience, so you should treat customers with respect when responding to their comments. Use the provided API to prompt users to review your app; this functionality allows customers to provide an App Store rating and review without the inconvenience of leaving your app, and we will disallow custom review prompts. Providing verifiable information to Apple and customers is critical to customer trust.
Your representation of yourself, your business, and your offerings on the App Store must be accurate. The information you provide must be truthful, relevant, and up-to-date so that Apple and customers understand who they are engaging with and can contact you regarding any issues. Participating in the App Store requires integrity and a commitment to building and maintaining customer trust. Manipulating any element of the App Store customer experience such as charts, search reviews, or referrals to your app erodes customer trust and is not permitted.
Customers expect the highest quality from the App Store, and maintaining high quality content, services, and experiences promotes customer trust. Indications that this expectation is not being met include excessive customer reports about concerns with your app, such as negative customer reviews, and excessive refund requests. Inability to maintain high quality may be a factor in deciding whether a developer is abiding by the Developer Code of Conduct.
Last Updated: October 22, View in English. Mixing different ring styles can lead to a visually confusing interface. If you must include other rings, use padding, lines, or labels to separate them from Activity rings. Color and scale can also help provide visual separation. Provide app-specific information only in Activity notifications. The system already delivers Move, Exercise, and Stand progress updates. The following guidelines help you use the icon correctly.
Use only the Apple-provided icon. Don't create your own Apple Health icon design or attempt to mimic any Apple-provided designs. Display the name Apple Health close to the Apple Health icon. Displaying both elements near each other reminds people that the icon represents the Health app. Display the Apple Health icon consistently with other health-related app icons. In a view that contains other app icons, make the Apple Health icon no smaller than other icons. Don't use the Apple Health icon as a button.
Use the icon only to indicate compatibility with the Health app. Don't alter the appearance of the Apple Health icon. Don't mask the icon to change its corner radius or present it in a circular shape. Don't add embellishments like borders, color overlays, gradients, shadows, or other visual effects. Don't composite the icon onto another graphic element. Don't display Health app images or screenshots.
You can include an Activity ring element in your app to display Move, Exercise, and Stand progress; for guidance, see Activity Rings. In your app and marketing text, using Apple Health adds clarity.
Traditional methods of assessing balance, stability, and risk of falling include a questionnaire and a visit to a specialty clinic. Now you can get an assessment of your walking steadiness as OK, low, or very low just by carrying your iPhone. And you can get recommendations for exercises that help improve your walking steadiness. Cycle Tracking lets you log your period, record symptoms like cramps, and track cycle factors like lactation. It can also help predict when your next period or fertility window will begin.
The Health app creates simple graphical charts so you can quickly review cycle length and variation. It also now uses heart rate data from Apple Watch to improve its predictions. Your body is a complex system. The Health app helps make understanding it a bit simpler. With it you can organize and access a vast array of health records including allergies, labs, and immunizations — and sort through it all with ease.
View a timeline of your health history that includes lab results, immunizations, and medications, even if the data is from different health institutions. To help you understand and manage your lab results, you can receive highlights, get context for results, and pin labs that matter most to you. Highlights show how your lab results have changed and if they are within expected ranges. Institutions will be able to issue verifiable lab results and immunization records, including COVID test results and vaccinations, that can be downloaded and stored in the Health app.
Learn more about verifiable health records. You can securely share verifiable immunizations and lab results with apps to facilitate flights, workplace screenings, event screenings, and more.
Create an emergency Medical ID card that allows first responders to access your critical medical information from the Lock Screen. A single organ donor can save as many as eight lives.
Make an impact by signing up for the Donate Life America registry directly from the Health app. As we introduce and expand ways to share your health data, privacy continues to be at the core. All of our health features are built to keep your data secure and protect your privacy.
Your health data stays on your device and is encrypted — both in transit and at rest — when your device is locked with your passcode. And you are always in control. The Health app lets you keep all your health information securely in one place on your device. When your phone is locked with a passcode, all your health and fitness data in the Health app — other than your Medical ID — is encrypted.
Your health data stays up to date across all your devices automatically using iCloud, where it is encrypted while in transit and at rest. Apps that access HealthKit are required to have a privacy policy, so be sure to review these policies before providing apps with access to your health and fitness data.
You decide which information is in the Health app, which apps can access your data, and who you share your data with. Apple Watch and iPhone are ushering in a new era of health research. You can contribute to groundbreaking studies by sharing health data. The Health app. With a healthy dose of updates. Caring is sharing.
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